{"product_id":"100-things-every-designer-needs-to-know-about-people-voices-that-matter-by-susan-weinschenk-author","title":"100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk (Author)","description":"\u003cp\u003eISBN: 9780136746911\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNew Riders, \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eJune 25 2020\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePaperback, 256 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eApply psychology and behavioral science to web, UX, and graphic design\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eBehavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHere are some of the questions this book will answer:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat grabs and holds attention?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat makes memories stick?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat motivates people?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow does listening to music make people feel?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you engineer a decision?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat line length for text is best?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAre some fonts better than others?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e100 Things Every Designer Needs to Know About People\u003c\/span\u003e\u003cspan\u003e is!\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e―Lynne Cooke, Clinical Assistant Professor at Arizona State University\u003c\/span\u003e\u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":50551137140898,"sku":null,"price":300.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/71n_f5HU5RL._SL1500.jpg?v=1790760829","url":"https:\/\/pentzbooks.co.za\/products\/100-things-every-designer-needs-to-know-about-people-voices-that-matter-by-susan-weinschenk-author","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}