{"product_id":"financial-times-guide-to-business-development-the-by-ian-cooper","title":"Financial Times Guide to Business Development, The by Ian Cooper","description":"\u003cp\u003eISBN: 9780273759539\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinancial Times\/ Prentice Hall, April 2012\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e192 pages, Paperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith over 650 tips, tactics, techniques and thought provoking business questions, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Financial Times Guide to New Business Development\u003c\/span\u003e\u003cspan\u003e is \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ethe\u003c\/span\u003e\u003cspan\u003e authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat do we have to do to be more successful?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do we attract new customers and clients?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do we work more effectively with the customers or clients we already have?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do we generate more profit?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eI am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results\u003c\/span\u003e\u003cspan\u003e.” \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e– Ian Cooper\u003c\/span\u003e\u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":50528087933090,"sku":null,"price":400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/61b1HUXghwL._SL1475.jpg?v=1790343439","url":"https:\/\/pentzbooks.co.za\/products\/financial-times-guide-to-business-development-the-by-ian-cooper","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}