{"product_id":"ft-essential-guide-to-business-writing-how-to-write-to-engage-persuade-and-sell-by-ian-atkinson","title":"FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell by Ian Atkinson","description":"\u003cp\u003eISBN: 9780273761136\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFinancial Times\/ Prentice Hall, \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNovember 2011\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePaperback, 184 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eFinancial Times Essential Guide to Business Writing\u003c\/span\u003e\u003cspan\u003e demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.\u003c\/span\u003e\u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":50551268212898,"sku":null,"price":265.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/71FqOy5dNfL._SL1360.jpg?v=1790763041","url":"https:\/\/pentzbooks.co.za\/products\/ft-essential-guide-to-business-writing-how-to-write-to-engage-persuade-and-sell-by-ian-atkinson","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}