{"product_id":"introduction-to-marketing-by-cunningham-n","title":"Introduction to marketing by Cunningham N","description":"\u003cp\u003eISBN: 9780627035999\u003c\/p\u003e\n\u003cp\u003ePublisher: \u003cspan\u003eVAN SCHAIK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePaperback, 517 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroduction to marketing addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning. It also focuses on contemporary marketing topics such as marketing metrics, international marketing, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical considerations.\u003c\/span\u003e\u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":45613274366114,"sku":"","price":400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/download_ca5f9f52-621b-4156-aa90-239b6fa9816e.jpg?v=1750165185","url":"https:\/\/pentzbooks.co.za\/products\/introduction-to-marketing-by-cunningham-n","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}