{"product_id":"marketing-7ed-by-lamb-et-al-copy","title":"Marketing 7ed by \tLamb et al","description":"\u003cp\u003eSEVENTH EDITION\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e 9780190742355\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePublisher: Oxford\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePublished: 2024\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNew to this edition:New chapter on digital marketing\u003cbr\u003eGreater focus on product differentiation\u003cbr\u003eStreamlined chapter on marketing communications and implementing the marketing mix\u003cbr\u003eUpdated table of contents which sees the textbook culminate in a chapter focused on the strategic marketing plan.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":46491711275170,"sku":null,"price":675.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/Marketing.jpg?v=1738069668","url":"https:\/\/pentzbooks.co.za\/products\/marketing-7ed-by-lamb-et-al-copy","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}