{"product_id":"the-cold-start-problem-using-network-effects-to-scale-your-product-by-andrew-chen","title":"The Cold Start Problem: Using Network Effects to Scale Your Product by Andrew Chen","description":"\u003cp\u003eISBN: 9781847942784\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRandom House Business, Decembr 2021\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e320 pages, Paperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e'A true Silicon Valley insider' Wired\u003cbr\u003e\u003cbr\u003eWhy do some products take off? And what can we learn from them?\u003cbr\u003e\u003cbr\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003cbr\u003e\u003cbr\u003eNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\u003cbr\u003e\u003cbr\u003e'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch\u003cbr\u003e\u003cbr\u003e'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes\u003c\/span\u003e\u003c\/p\u003e","brand":"I H Pentz Booksellers","offers":[{"title":"Default Title","offer_id":47334311624866,"sku":null,"price":220.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0364\/4047\/3732\/files\/81ujG6i966L._SL1500.jpg?v=1781250275","url":"https:\/\/pentzbooks.co.za\/products\/the-cold-start-problem-using-network-effects-to-scale-your-product-by-andrew-chen","provider":"I H Pentz Booksellers","version":"1.0","type":"link"}