Intellectual property: The legal way to protect your products, business, and innovations : the John & Kernick guide by Mike von Seidel
ISBN: 9781868420643
Publisher : Jonathan Ball
Paperback, 131 pages
Any original idea or product is prone to theft and plagiarism in today's shrinking world of rapid communications, where internet technology and the 'worldwide web' offer seemingly unlimited opportunities to pirates and parasites.
* Aspiring authors - protect your ideas and information before publication.
* Franchise holders - safeguard original ideas from competitors and protect your good name and business among franchisees.
* Inventors - know how to patent an idea or prototype - especially in the interim period before manufacture.
* Pharmaceutical innovators - protect your unique solutions to today's increasing medical problems.
* Technological innovators - win the race for worldwide protection of your innovations.
* Holders of corporate identities, registered designs and trade marks - protect your property from pirates.
The law protects these and many other categories - for instance, inadvertent offenders may need to find out how to recover from blundering into encroachment on the rights of others. However, laws worldwide can differ substantially, and one must be informed and seek out legal practitioners with relevant competency and experience. This guide is the product of more than 75 years of experience in the Midrand law firm John & Kernick, recognised experts in the field of intellectual property. For the businessman and the man in the street, it offers a comprehensive and easy-to-read guide to managing and developing intellectual property as a business asset.
Mike von Seidel graduated with a BSc (Chem Eng) from the University of the Witwatersrand in 1968. He immediately began working for John & Kernick, at that time a firm of patent agents, simultaneously taking his LLB part-time at Wits
(1970), and also qualifying as a registered
ISBN 1-86842-064-7
patent agent (1970). He subsequently enrolled as an attorney (1976) and then as a patent attorney (1979). He has practised continuously in the patents field, with particular emphasis on advising clients on all aspects of intellectual property law.