Entrepreneurship and New Venture Management by Van Aardt Bezuidenhout

ISBN: 9780190722494

Publisher: Oxford University Press, November 2019

Paperback, 664 pages

Entrepreneurship and New Venture Management covers the key concepts of entrepreneurship and provides comprehensive coverage of all aspects, including marketing, financial, HR and operations management. The book discusses the various theoretical aspects to be considered when starting a new business venture and offers practical examples to demonstrate the real-life application of the theory. The new edition includes additional discussion questions and experiential exercises, and updates to information and technology. Entrepreneurship and New Venture Management is written for undergraduate students studying business management at universities and universities of technology. New to this edition: Updated material on information and technology, and its impact on all of the different aspects of a business; Discussion on ethical business practices such as anti-corruption, compliance, due diligence, bribery and whistle-blowing; Added information on social entrepreneurship; Additional discussion questions and experiential exercises