Managerial Economics by  Mark Hirschey Eric Bentzen, Carsten Scheibye

Managerial Economics by Mark Hirschey Eric Bentzen, Carsten Scheibye

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ISBN: 9781473758353

Cengage Learning EMEA, 11 April 2019

Paperback | 832 pages

The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text's unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.