Research Methods for Business Students by Adrian Thornhill

ISBN: 9781292402727

Publisher: Pearson, 2023

Paperback, 860 pages

Written by experts, the textbook includes a range of updated and new features and self-study prompts to allow you to self-reflect and apply your knowledge to your own project. With a comprehensive glossary of over 750 research-related terms and the latest Companion Website providing online datasets, test questions and more case studies, you will also gain a deeper understanding of the relevant concepts and definitions.

From critically reviewing the literature and designing your research all the way to its completion, the book will guide you through the entire research process and will help you answer key questions such as:

How do I generate a research idea and design my research?
How do I review the literature critically?
Why is research philosophy relevant to my research?
How do I collect and analyse my data?
When and what do I need to write?
How can I do research virtually?