There's No Business That's Not Show Business by Bernd H. Schmitt (Author), David L. Rogers (Author), Karen Vrotsos (Author)
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ISBN: 9780130471192
There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.