Business Management for Entrepreneurs (Entrepreneurship series) by Cecile Nieuwenhuizen
Tax included.
ISBN: 9780702189210
Juta Academic, January 1, 2012
Paperback, 280 pages
Written by specialists in the different areas of business management, this is an essential guide to the competencies that are essential for the success of a small business. Acknowledging that small and midsize businesses are fundamentally different than larger ones, beyond merely having a smaller scale of operating, the book gives detailed focus to the various functions involved in their overall success, including marketing, human resources, and public relations. It is an invaluable guide to students of business management as well as entrepreneurs starting up enterprises.