Principles of Business Management J.P. Bruwer, A. de Beer, M. Holtzhausen, J. Kiley, M. Maritz, C. Niewenhuizen
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ISBN: 9780190723347
Publisher: Oxford University Press Southern Africa, 2018
Hardcopy: 419 pages
IIPrinciples of Business Management fourth edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasises management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also covers topical issues such as ethics in management.