Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors
ISBN: 9781601630285
Career Press, 2008
256 pages, Paperback
Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game.