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Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors

Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors

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ISBN: 9781601630285

Career Press, 2008

256 pages, Paperback

Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game.