Business Plans for Dummies by Colin Barrow

ISBN: 9781119941187

John Wiley & Sons, June 2012

400 pages, Paperback

For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool - one that's bound to make your company a better place to work and your business a more successful operation."Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before - or if you're brand new to plotting out goals and objectives - this expert reference will show you how toCreate a right-on mission statementPinpoint the needs of your customersScope out the competitionSimplify all the financial stuffStay on top of trendsFoster a winning atmosphere for your staff

Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, includingDetermining where you want to go with your businessChecking out the business environment: customers and competitionAssessing your capabilities and resourcesGetting into strategic thinking modeFacing the facts about product life cyclesMotivating and appreciating the people who make it all happen in-house

Riding marketplace tides isn't the sport of amateursthese days; only 250f new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.