Consumer Behaviour by Hoyer, MacInnis, Pieters, Chan and Northey

Consumer Behaviour by Hoyer, MacInnis, Pieters, Chan and Northey

  • R 600.00
    Unit price per 
Tax included.


ISBN: 9780170439978

Cengage Learning EMEA, 13 Oct 2020

Paperback, 472 pages

Description

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.