Marketing 21e by William Pride , O. C. Ferrell

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ISBN: 9780357984260

Publisher: South-Western College Pub, 24 Jan. 2024

Paperback, 792 pages

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.