The Future of Purpose-Driven Branding by David Aaker

ISBN : ‎ 9781631959882

Publisher ‏ : ‎ Morgan James Publishing (October 4, 2022)

Paperback ‏ : ‎ 260 pages

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: